Professional Experience
and Operational Rigor

Project Management Institute
Credential: #4443769
Issued: July 2026
Expires: Jul 2029
New Art Direction Corporation
2008–2025
Founded and ran a full-service marketing and creative agency for 16 years. Led brand strategy, multichannel campaigns, creative production, and client relationships — owning budgets, vendor partnerships, and delivery for organizations across 10+ industries.
Key Contributions
- Generated $150K–$420K in annual revenue serving 20–30+ clients per year across 10+ industries; led a team of up to 19 (employees plus creative contractors and vendors).
- Led brand strategy, campaign direction, and creative production end to end
- Managed multichannel marketing — digital, print, video, signage, and large-format
- Directed domestic and international vendor and production partners
- Owned budgets, contracts, and on-time project delivery
- Built and coordinated creative teams and contractors
- Retained key accounts and grew repeat business through account leadership
United Equity Mortgage
Managed branch operations for a high-volume lending environment — coordinating a team, workflows, compliance, and customer service. The operational backbone behind the 'runs marketing like a program' discipline: staffing, throughput, and quality under deadline pressure.
Key Contributions
- Directed a 12-person team supporting 55–65 loans/month (~660–780 annually); recovered 28 of 32 at-risk loans in 10 days during an investor-guideline change to protect monthly targets.
- Supported branch operations and production management
- Coordinated internal teams and external stakeholders
- Improved operational workflows and process consistency
- Managed deadlines, priorities, and service expectations
- Assisted in training and operational support initiatives
Across sixteen years, Dorota has paired brand and campaign leadership with genuine operational discipline — improving workflows, tightening delivery, and making marketing programs run on time and on budget.
Areas of Impact
- Brand & Marketing Strategy
- Campaign Management
- Process Improvement
- Stakeholder Management
- Vendor Management
- Team Collaboration
- Quality Control
Marketing & Brand Leadership
Leading brand strategy, campaign development, and marketing operations across multiple channels and audiences.
Program & Project Management
Leading initiatives from planning through execution while balancing timelines, priorities, budgets, and stakeholder expectations.
Stakeholder & Vendor Management
Building productive relationships across internal teams, clients, vendors, and external partners.
Process Optimization
Analyzing challenges, identifying opportunities for improvement, and implementing practical solutions that increase efficiency.

TEAM LED AT PEAK
YEARS RUNNING A MARKETING AGENCY
PROJECT MANAGEMENT PROFESSIONAL
